Gregor Almássy is the new International Marketing Director at Einhell Germany AG
On June 1, 2024, Gregor Almássy took over the position of Director of International Marketing and Brand Management at Einhell Germany AG in Landau an der Isar. He has taken over from Julian Bohry, who held this position for four years. Almássy is now globally responsible for the Einhell brand and will continue to drive the development and internationalization of the brand.
A marketing expert with extensive experience
In his new position, Gregor Almássy will be responsible for strategic and operational expansion, as well as the steady internationalization of the Einhell brand, answering directly to CEO Andreas Kroiss. “We are very happy to have an experienced marketing expert like Gregor Almássy on board. We are confident that he will continue to drive brand development across all the channels with his experience,” said Kroiss.
A native of Vienna, he has more than 20 years of experience in marketing, having played a significant role in the brand development of well-known international firms. Some of his main focuses were brand management, brand communication, and trade and online marketing.
“As an enthusiastic user and long-time fan of Einhell, this is like a dream come true. I am delighted to be able to bring my expertise to bear in an industry that is new to me. My aim is to further enhance Einhell brand awareness internationally and to cultivate brand love. I am proud to be a part of the outstanding Einhell team,” said Almássy.
In the past, Almássy has worked at companies such as Samsung, OPPO, Huawei and adidas, among others.
About Einhell Germany AG
Einhell is the lifestyle battery power platform in the DIY and professional world. Einhell stands for maximum cordless excellence in the home, garden and leisure sectors. With one battery for more than 350 tools, Power X-Change ensures cordless freedom and complete flexibility. As an internationally successful company based in Landau/Isar (Bavaria), Einhell sets standards in terms of performance, endurance, quality and safety for all projects in the home, garden and leisure. The constantly growing ecosystem, powerful products and visionary ideas make Einhell a pioneer in the field of battery technology for all DIY enthusiasts and professionals.