Two partners. Maximum performance. Einhell becomes Mercedes-AMG PETRONAS F1 Team partner
Einhell to take the pole position in the next year: Starting 1 January 2023, Einhell will become a new partner of the Mercedes-AMG PETRONAS F1 Team and support them as the ‘Official Tool Expert’ in the top tier of motorsports. This partnership marks the coming together of two strong international brands who stand for the highest technological standards.
Einhell in the fast lane
As a leading manufacturer of state-of-the-art cordless power tools and garden equipment, Einhell Germany AG is forging a legacy of success and bringing together two brands synonymous with technical excellence. “Our success comes especially from our team spirit, our dynamism and a clear, bold goal in mind. As visionaries in the DIY industry, we think big. This is why the partnership with the Mercedes-AMG PETRONAS F1 Team is the strategic next step for us towards our goal of becoming an international market and technology leader in battery-powered tools for the home and garden”, tells Andreas Kroiss, CEO of Einhell Germany AG.
The sport of Formula 1 and the Mercedes-AMG PETRONAS F1 Team are a true symbol for quality, top performance and endurance, as well as technological innovation. It is exactly these traits that also characterise Einhell’s batteries and tools. Both Einhell and the Mercedes-AMG PETRONAS F1 Team use only the best components and the most intelligent and efficient systems. “We are proud to support the most successful Formula 1 racing team of the past ten years with our battery-powered tools as ‘Official Tool Expert’ and to demonstrate our cordless excellence under the most extreme conditions. By positioning our tools and equipment in the international Formula 1 landscape, we are pursuing our international expansion strategy, taking the Einhell brand to the next level. This partnership with the Mercedes-AMG PETRONAS F1 Team is therefore a ‘perfect match’”, says Andreas Kroiss.
In addition to their common traits, Einhell and the Mercedes-AMG PETRONAS F1 Team also share the same mindset. “We are delighted to partner with Einhell, who join us as our ‘Official Tool Expert’. They are consistently setting new standards in their industry with the constant development of their battery technology. By using Einhell’s battery-powered tools and equipment, we benefit from the latest technology for maximum performance”, says Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS F1 Team, who from 2023 will feature as the face of Einhell’s international TV campaign.
“We’re incredibly excited to be welcoming Einhell to our partner family as our ‘Official Tool Expert’ and bring together our shared push for technological excellence. Their state-of-the-art products will provide the very best equipment across our team, and we look forward to supporting Einhell in their international expansion strategy”, says Richard Sanders, Commercial Director of the Mercedes-AMG PETRONAS F1 Team.
While Einhell’s cordless tools will be providing the racing team’s workshop with a new level of untethered freedom, the partnership will also be visible by the branding on the drivers’ and team uniform. In addition, when the 2023 season starts, Einhell’s logo will proudly adorn the racing cars of the Mercedes-AMG PETRONAS F1 Team. Einhell will also make the partnership a central element of its 2023 television campaign planned to be launched in 19 countries.
About Einhell Germany AG
Einhell is a leading manufacturer of state-of-the-art tools and equipment for the house and garden. From its headquarters in Landau/Isar (Bavaria), the internationally successful company has continuously expanded its innovative rechargeable battery platform Power X-Change and is now the market leader in the area of cordless tools and garden equipment. For many years Einhell has set new standards in terms of endurance, performance, and safety. Einhell customers appreciate the freedom of cordless operation for all their DIY projects, as well as the excellent value for money that Einhell products represent and the first-class customer service offered by the company.