Einhell continues its growth trajectory: Annual General Meeting confirms strategic goals
Einhell Germany AG looks back on a successful first half of 2025 and sets the course for further growth at the Annual General Meeting in Landau/Isar. Despite the persistently challenging market environment and volatile currency developments, the internationally operating company was able to significantly increase its revenue and earnings. Einhell remains committed to consistently advancing its vision of reaching the second and third billion in revenue with its Power X-Change platform.
Strong first half-year: Growth in revenue and earnings
In the first six months of 2025, Einhell increased its consolidated revenue by roughly 9.3 percent year-on-year to approximately EUR 630 million, compared to EUR 576.2 million in the same period of the previous year. Earnings before taxes have not yet been finalised but are currently estimated at approximately EUR 59 million (previous year: EUR 50.1 million). The EBT margin before PPA is expected to remain strong at over 9.3%, despite adverse currency effects, which will continue to pose a risk throughout the year. At the Annual General Meeting, the Board of Directors and the Supervisory Board expressed their satisfaction with the Einhell Group’s performance in the first half of the year. The full-year forecast for 2025 was confirmed.
Power X-Change as a growth engine
The Power X-Change platform, comprising over 300 cordless tools and garden devices, serves as the central pillar of Einhell’s strategic direction. Einhell’s own battery production in Hungary and Asia already contributes over one million units per year to the supply.
Power X-Change is the key growth driver propelling Einhell toward its next strategic milestones: reaching the second billion in revenue by 2029 at the latest, and the third billion by 2035. These expansion targets set a clear course for Einhell’s future growth: “Our vision is ambitious – but entirely achievable,” says Andreas Kroiss, CEO of Einhell Germany AG. “With our strong team, the innovative strength of the Power X-Change platform and a clear strategic focus, I’m confident that together we will achieve the next billion in revenue – and the one after that.”
Strong brand, strong partnerships
Einhell continues to invest heavily in strategic brand development. Its international collaboration with the Mercedes-AMG PETRONAS F1 Team and partnership with FC Bayern Munich deliver powerful visibility and engagement with the company’s target audiences. The “Einhell. Cordless Excellence.” positioning is transported in over 70 countries through comprehensive 360° campaigns.
New markets, new segments, new services
Einhell is strategically expanding its portfolio in high-growth areas, including cleaning technology, storage solutions and the PROFESSIONAL line tailored for expert users. The company is also accelerating its international expansion by entering new markets in the USA, Mexico, Saudi Arabia, Egypt, India, and the United Arab Emirates.
About Einhell Germany AG
Einhell is a leading manufacturer of state-of-the-art tools and devices for the house and garden. From its headquarters in Landau/Isar (Bavaria), the internationally successful company has continuously expanded its innovative rechargeable battery platform Power X-Change and is now the market leader in the area of cordless tools and garden devices. For many years Einhell has set new standards in terms of endurance, performance, and safety. Einhell customers appreciate the freedom of cordless operation for all their DIY projects, as well as the excellent value for money that Einhell products represent and the first-class customer service offered by the company.